Tag Archives: innovations

Big Data done……. but what’s next ?

Today big data, is considered to be yesterday’s news as most successful companies have already moved on with it. But what’s next is more important and for these global or progressive organizations.

Few of the major advancements are data integration(automated machine learning or AI),  big little data (basically the tremendous proliferation of small data sets across the web) & video data. The emergence of these are a result of the limitations that big data has as it has been successful in finding trends & correlations across large dimension like population, GDP, timelines, etc. But big data itself is formed with small fractions of data and each fraction has a significant impact on the overall output. 

Data integration is also currently happening with the help of technology and combined with big little data, it will throw insights that may change the way we see at information and decision-making. For e.g. models based on not just industry data but sentiment data, inflation, demographics or any other predictive models which may seem unrelated.

But the transition to big little data isn’t going to be easy, as there is tons of information stored in HTML tables across the web that may look ambiguous but will have contextual relevance. Leading this phase are companies like Google & University of Michigan who are looking at these smaller sets and how to make sense of them, so that it can be made user-friendly.



Data integration has been spoken about for sometime but currently its limited due to human intervention. Its needed since massive data sets need a human mind to figure common aspects between otherwise 2 unrelated pieces of data. Currently the algorithms can relate 2 sets of known data sets which are linked but cleaning the data, resolving issues with data and then finding a pattern by its own is still a challenge which can be tackled only by a beautiful mind now. Although there are noticeable breakthroughs achieved this by crowd-sourced data repositories but there is still some way to go. Yet one of the biggest sources of big little data will  be the smart phone that houses tons of data which isn’t available out in the market once that comes out data integration will reach another level.

 Now the most interesting one – Video data. This actually means extracting streams of data from video. Today world is moving towards video and everywhere videos have taken precedence over pictorial data and this trends has just started and growing. This make big data seem like big little data tomorrow.

All 3 are game changing innovations that are currently worked upon and highly anticipated, just cant wait to see how they change the way we see the world.

Fresh is the new healthy….

heinz

Do you think this bottle of ketchup is strange, yes it is since its got no sauce in fact its got only the ingredients that is fresh tomatoes. The need of the hour is that consumers today want everything fresh, unfortunately for certain products fresh isn’t possible as of now. Like a ketchup which is bottled but like the pepper seeds which now are available in a bottle where you twist and freshly cut pepper pieces come out there will be some technology in future where the same pepper concept will be available across food and beverage items.

Imagine a bottle fill in with juicy oranges that can be converted into a juice in an instance instead of a tetra pack filled with preservatives. Now imagine drinking the freshly crushed juice as compared to a canned juice you can feel the difference without even drinking it. Since technology is advancing at such a rapid pace they are discovering ways and means to ensure how can the shelf life of a product be increased but is this what a consumer wants is the question to be asked.



Consumer demand is to give them fresh foods may be as fresh as plucked from the field directly to their house. A similar example of that is pepper in a pepper crusher where at least instead of having pepper in powdered form the consumer feels that at least one of the processes is done by him/her making the pepper slightly fresher.

pepper crusher

I perceive that the consumers believe that fresh is healthy and hence the dire need of having food/juices/drinks fresh and they are willing to pay a hefty premium if this is done. A lot of nutrients are lost in the process of ensuring better shelf life and more importantly freshly derived food items have a higher water content and therefore offer natural hydration that is important for cellular health. In comparison to that preserved things would have more salt and ultimately unhealthy.

This means that current organizations who deal with F&B categories have a huge task at hand to make sure that the consumer demands are met. Am sure that they are currently thinking about how they can make this and pretty certain in the near future we will have a bottle of ketchup full of real tomatoes and not crushed.

The next set of claims these FMCG companies will come out will be 2 days since tomatoes are plucked and the race will be who get the fastest to the consumer.